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        Up-Market is an information and creative technologies sales and marketing services organisation established by a seasoned team of technical sales and marketing professionals.

        “Up-Market brings a wealth of market experience and market knowledge to our Canadian sales efforts. They have a model that covers all of PNY’s customer coverage needs-distribution, DMR, VAR/SI, retail and even end users. Customers respect them for their understanding of our products and how they are used in the market as well as how they benefit the customer specific applications. They truly act as an extension of PNY and represent both our company, our brand and our interests across the Canadian market as if they were full time employees.”

Phil Berkowitz - PNY
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        Up-Market combines the rapid market access of a manufacturer’s representation service with the development of long term presence for suppliers, enabling businesses to enter and grow new territories with minimal investment and maximum agility.

        "I’ve worked with the team at Up-Market for over 8 years. In that time, they have repeatedly not only achieved, but often exceeded the goals we set as a team, growing not only our core market, but also assisting in growing different verticals and channels as G-Technology expanded our reach."

Max Andes – G-Technology
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        Up-Market provides exemplary service and support to resellers, manufacturers and end users including channel recruitment and management, product training, design-in assistance and technical consulting.

Our Partners

        Archion Technologies is a leading provider of intelligent networked storage solutions specifically designed for post production and graphic professionals. Founded in 1999 by a team of post production, storage technology and entertainment industry professionals, Archion set out to create a new standard of data protection and performance for those creating video, audio and graphical content. Since then, Archion’s high-performance storage technology has been critical to the success of hundreds of television and feature film projects.

        Camgear designs and manufactures camera support equipment for the professional video, broadcast and film production industries as well as elite hobbyist videographers and cinematographers. Camgear precision durable fluid head tripod systems are designed to earn the trust of every camera operator.

        For over 30 years Datapath has provided visual solutions to end customers in more than 100 countries worldwide; covering multiple industries such as visual media, military, education, security and health care.

        Datapath's product range provides solutions for many wide and varied applications - including:
​            - Display wall controller hardware and software
            - Multiscreen solutions
            - Multiple video overlay windowing applications
            - RGB/VGA/HDMI/DisplayPort and HD-SDI capture hardware
            - Graphics and video streaming
            - Video matrix switch hardware

        As broadcast and media customers moved from tape based to tapeless workflows, Empress developed its eMAM™ software system to meet their needs. The eMAM product line includes eMAM Online as software as a service, eMAM Vault for archive and storage management, eMAM Workgroup for collaborative editing and content sharing, and eMAM Enterprise as a scaled system to meet the needs of the largest organizations.

        With a series of best-in-breed technology integrations, eMAM has expanded to provide complete workflow solutions for customers in broadcast, media, corporate, government, and education.

        PNY has over 30 years of business experience serving consumers, B2Bs, and OEMs worldwide. Available in over 50 countries with 20 company locations throughout North America, Latin America, Europe, and Asia, our products are sold at major retail, e-tail, wholesalers, and distributors worldwide. PNY is proud to have products assembled in the USA.

        PNY is a highly valued partner of NVIDIA, the world leader in computer graphics processors. PNY manages the NVDIA Quadro channel, supplying to the professional, institutional and creative markets and also designs PNY branded GeForce graphics products for the consumer and gaming enthusiast markets.

        Rolux designs and manufactures professional camera batteries, camera battery chargers, ENG and studio and camera accessories.